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Penfolds / Tim Calkins.
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View online- Format:
- Book
- Author/Creator:
- Calkins, Tim, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Penfolds Wines Pty Limited--Case studies.
- Penfolds Wines Pty Limited.
- Wine and wine making--Australia--South Australia--Case studies.
- Wine and wine making.
- Wine cellars--Australia--South Australia--Case studies.
- Wine cellars.
- Business planning--Case studies.
- Business planning.
- Performance--Management--Case studies.
- Performance.
- Performance--Management.
- South Australia.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- The Penfolds case is designed to help students think through brand positioning and brand portfolio questions. Penfolds, one of the world's best known brands of wine, is performing poorly and a new management team needs to quickly reverse the business trends. To do so, the new management team needs to answer key questions, such as: What is Penfolds' positioning? Has the brand extended too far? Can Penfolds successfully play in all price segments of the wine industry? What is the best way to grow the brand going forward?
- Notes:
- Originally published: Calkins, T. (2011). Penfolds. 5-405-751. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473989597
- OCLC:
- 1017713892
- Access Restriction:
- Restricted for use by site license.
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