Royal FloraHolland : strategic supply chain of cut flowers business / Jashim Uddin Ahmed, Israt Jahan Linda, Mohammad Abdul Majid.

Format:

Book

Author/Creator:

Ahmed, Jashim Uddin, author.

Linda, Israt Jahan, author.

Majid, Mohammad Abdul, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Cut flower industry.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2018.

System Details:

text file

Summary:

With the rise in flower demand across the globe, the cut flowers industry has turned into an advanced industry for the developing and underdeveloped countries. Royal FloraHolland (hereafter FloraHolland) had initially started as a cooperative for the local suppliers, and since then it has successfully created a global robust platform. The flower production process, which focuses on offering products such as fresh cut flowers and flower buds, has been moving to countries where advantageous production conditions such as availability of lands, low labor costs, suitable climate, and fiscal incentives are available. For this reason, flower production is rising in the developing countries such as Colombia, Kenya, Ecuador, etc. With more and more occasions to celebrate and observe, and more people willing to work with flowers, the world floriculture market is growing globally in both the developed and developing countries resulting in new product innovation at cheaper cost. This growth means rising competition for FloraHolland, which will have to make changes to adapt to a newly competitive market.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526461919

OCLC:

1043717890

Access Restriction:

Restricted for use by site license.