OTOBI : beyond the horizon / Jashim Uddin Ahmed, Asef Hassan Baqee & Zakia Khan.

Format:

Book

Author/Creator:

Ahamed, Jashim Uddin, author.

Baqee, Asef Hassan, author.

Khan, Zakia, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

OTOBI has become the most prominent Bangladeshi furniture brand, emphasizing the nation's pride in its culture. The company has 415 outlets spread across Bangladesh and 28 in India. It mainly exports home furnishings but recently got orders to ship hospital furniture. The company logged BDT 2.18 billion (USD 27.25 million) of turnover in fiscal year 2007-2008. However, following an encouraging growth rate, the industry brought in close to BDT 6.0 billion (USD 75 million) in the fiscal year 2011-2012. Branded furniture has carved out a niche among the people. A handful of manufacturers led by OTOBI are holding more than 50 per cent of the country's branded furniture market. At OTOBI, there is no end to the ladder of accomplishment.

Notes:

Originally Published in: Ahmed, J. U., Baqee, A. H., & Khan, Z. (2013). OTOBI: Beyond the horizon. South Asian Journal of Business and Management Cases, 2(2), 139-149. DOI: 10.1177/2277977913509172.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 25, 2016).

ISBN:

9789351503316

OCLC:

1017732602

Access Restriction:

Restricted for use by site license.