2 options
Fueling sales at EuroPet / Karl Schmedders, I. Campbell Lyle.
- Format:
- Book
- Author/Creator:
- Schmedders, Karl, author.
- Lyle, I. Campbell, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- EuroPet--Case studies.
- EuroPet.
- Petroleum industry and trade--France--Marseille--Case studies.
- Petroleum industry and trade.
- France--Marseille.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- EuroPet S.A. was a multinational company operating gas stations in many European countries. There was a growing propensity for supermarkets to attach gas stations to their retail operations, which was developing into a major threat to EuroPet. As a result, in the mid-1990s, the company began to develop and brand its own convenience stores co-located with its gas stations. However, the company was spending much more on advertising the convenience stores than its competitors did. Management now had to decide if the increase in sales attributed to advertising efforts justified the advertising spend by analyzing the market data from one large metropolitan area: Marseille, France.
- Notes:
- Originally published: Schmedders, K., & Lyle, I. C. (2007). Fueling sales at EuroPet. 5-307-505. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473992368
- OCLC:
- 1017731950
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.