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Victorinox : cultural heritage and brand innovation (A) / Xinhua Wittmann.
- Format:
- Book
- Author/Creator:
- Wittmann, Xinhua, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Victorinox.
- Diversification in industry--Case studies.
- Diversification in industry.
- Pocketknives--Case studies.
- Pocketknives.
- Victorinox--Case studies.
- Elsner, Carl.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : University of Zurich, 2016.
- System Details:
- text file
- Summary:
- The case explains how Victorinox the manufacture of the Swiss Army Knife survived the 2001 crisis, which reduced its sales of knives in airports and planes to zero. The company continued a policy of diversification begun in 1989 after cheap knock off designs of the Swiss Army Knife flooded the market. Carl Elsner must now decide if the company should continue to diversify its portfolio of products or focus on its core competency.
- Notes:
- Originally Published InWittmann, X. (2016). Victorinox: Cultural heritage and brand innovation (A). S2CSC 003-16-0. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526491541
- OCLC:
- 1089142238
- Access Restriction:
- Restricted for use by site license.
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