Greek tourism industry : improving the tourist product / Olga Kassotaki.

Format:

Book

Author/Creator:

Kassotaki, Olga, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Tourism--Greece.

Tourism.

Strategic planning.

Greece.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2019.

System Details:

text file

Summary:

This case study describes the internal and external environment of the Greek tourism industry. It analyzes the strengths and weakness of the Greek tourist product, presents different subsectors of the tourism industry, and compares Greek tourism to the external and internal competition of the country. The case puts students into the position of a strategy consultant hired by the Greek government to evaluate the internal and external environment of the Greek tourism industry and to propose a strategic plan to guide Greek policymakers in improving the Greek tourist product and achieve stable and healthy growth rates of the Greek tourism industry.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526467195

OCLC:

1089144011

Access Restriction:

Restricted for use by site license.