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Building a long-term relationship : KCR Retail's customer loyalty program / Abhilash G. Nambudiri, Harish B.
- Format:
- Book
- Author/Creator:
- Nambudiri, Abhilash G., author.
- B., Harish, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Customer loyalty programs--Case studies.
- Customer loyalty programs.
- Customer loyalty--Case studies.
- Customer loyalty.
- Customer relations--Managementa--Case studies.
- Customer relations.
- Stores, Retail--Management--Case studies.
- Stores, Retail.
- KCR Retail Ltd--Management.
- KCR Retail Ltd.
- Stores, Retail--Management.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- System Details:
- text file
- Summary:
- The case is about the customer loyalty program designed at an organized retail chain, KCR Retail Ltd. The case renders itself to be discussed in a class to explain the concept of customer lifetime value and its importance in designing a loyalty program for retail store operations.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526459756
- OCLC:
- 1089141007
- Access Restriction:
- Restricted for use by site license.
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