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Launching and steering a green IT company : the case of Greenfield Software / Thomas Abraham.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Abraham, Thomas, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- GreenField Software.
- Computer software--Case studies.
- Computer software.
- Computer software industry--Case studies.
- Computer software industry.
- Sustainable development--Technological innovations--Case studies.
- Sustainable development.
- Information technology--Case studies.
- Information technology.
- Technological innovations.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Palgrave MacMillan UK, 2013.
- System Details:
- text file
- Summary:
- This teaching case discusses the challenges facing GreenField Software (GFS), a start-up company offering software products and services to support sustainability. The case describes the start-up process, the crafting of the firm's strategy and structure, and the development of its products and services in the emerging 'green Information Technology (IT)' industry. It follows the key decisions made by the CEO and his executive team as they navigate a shifting and increasingly competitive marketplace. As GFS approaches the 2-year anniversary of its launch, the team must decide several key issues. These include whether to market their product as a business continuity solution or as a 'green IT' solution; what intellectual property will differentiate them from the competition; and how to respond to the changing needs of the marketplace.
- Notes:
- Originally Published InAbraham, T. (2013). Launching and steering a green IT company: The case of GreenField Software. Journal of Information Technology Teaching Cases, 3, 9--15.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526476807
- OCLC:
- 1089145279
- Access Restriction:
- Restricted for use by site license.
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