All aboard the metro rail? : LTMRHL's campaign for stakeholder support / Asha Kaul, Vidhi A. Chaudhri.

Format:

Book

Author/Creator:

Kaul, Asha, author.

Chaudhri, Vidhi, 1976- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Public relations--India--Hyderabad--Case studies.

Public relations.

Personal rapid transit--Public relations--India--Hyderabad--Case studies.

Personal rapid transit.

L&T Metro Rail Hyderabad Ltd--Public relations.

L&T Metro Rail Hyderabad Ltd.

Kapoor, Sanjay, active 2015.

Kapoor, Sanjay.

India.

India--Hyderabad.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Other Title:

All aboard the metro rail? : L&T Metro Rail Hyderabad Ltd.'s campaign for stakeholder support

All aboard the metro rail? : Larsen & Toubro Metro Rail Hyderabad Limited's campaign for stakeholder support

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2015.

System Details:

text file

Summary:

On March 6, 2015 the Brand Ambassador campaign had completed a little over two years. Launched in 2013 to bring about awareness and dispel negativity about the Metro Rail project, this campaign had succeeded in securing visibility and garnering support. The corporate communication team was now debating the feasibility of the ongoing campaign and exploring various options. Based on the current review, a decision had to be taken to continue or abandon the campaign post commercial operations scheduled in July 2017. The campaign was launched in Hyderabad on January 8, 2013 through a press conference. The launch generated excitement and in the first week itself, there was a surge to register for the campaign. However, the intensity staggered post the felicitation ceremony on November 23, 2013. Queries related to the success and sustainability of the campaign were raised by multiple stakeholders. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial success. Will the current strategy be the gateway to success once commercial operations began, mulled Mr. Sanjay Kapoor, General Manager & Head Corporate Communications, PR & Advertising Business, L&T Metro Rail Hyderabad Ltd. (LTMRHL).

Notes:

Originally Published InKaul, A., & Chaudhri, V. (2015). All aboard the Metro Rail? LTMRHL's campaign for stakeholder support. Ahmedabad, India: Indian Institute of Management, Ahmedabad.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526487360

OCLC:

1089147627

Access Restriction:

Restricted for use by site license.