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Samsung Electronics Company, Ltd. : Galaxy Note 7 crisis / Emily Thomas, Alejandra Zeron, James S. O'Rourke.
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- Book
- Author/Creator:
- Thomas, Emily, author.
- Zeron, Alejandra, author.
- O'Rourke, James S., author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Samsung Telecommunications America.
- Crisis management--Case studies.
- Crisis management.
- Samsung Galaxy Note (Smartphone)--Case studies.
- Samsung Galaxy Note (Smartphone).
- Smartphones--Case studies.
- Smartphones.
- Product safety--Case studies.
- Product safety.
- Samsung Telecommunications America--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2017.
- System Details:
- text file
- Summary:
- Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product failure, as well as Samsung's and the mobile industry's reaction to the crisis. This case further explores the financial and brand reputation damage to Samsung Electronics, along with other contemporary issues that affected the South Korean industrial giant.
- Notes:
- Originally Published InThomas, E., Zeron, A., & O'Rourke, J. S. (2017). Samsung Electronics Company, Ltd.: Galaxy Note 7 crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526489043
- OCLC:
- 1089143992
- Access Restriction:
- Restricted for use by site license.
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