Strategic analysis and growth in an emerging economy (A) : mobile handset industry in India / Prashant Salwan.

Format:

Book

Author/Creator:

Salwan, Prashant, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Nokia (Firm).

Cell phone services industry--India--Case studies.

Cell phone services industry.

Competition--India--Case studies.

Competition.

Economic conditions.

India--Economic conditions--1991---Case studies.

India.

Nokia (Firm)--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : NeilsonJournals Publishing, 2009.

System Details:

text file

Summary:

This is the first case in the series on strategic analysis and growth in an emerging economy. In case A Nokia is the market leader in India's mobile handset market. Until 2001 Nokia had not experienced competition in this market. After 2003 there were four additional major competitors in the market: Samsung, Sony Ericsson, LG and other local manufactures. Nokia's market share was falling. India is an emerging economy, which is growing at an exceptional growth rate. The demographics, legal system, and economy are all very dynamic and important opportunities for mobile handset manufactures are presenting themselves. External forces as well as industry forces are changing very rapidly. The MDs of the mobile handset manufacturers are planning their future strategies in India.

Notes:

Originally Published InSalwan, P. (2009). Strategic analysis and growth in an emerging economy (A): Mobile handset industry in India. Journal of International Business Education, 4(1), 73-86. JIBE4-0CS4A.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526461247

OCLC:

1089145135

Access Restriction:

Restricted for use by site license.