Miss America 2.0 : staying relevant in the #MeToo era / Karen Robson.

Format:

Book

Author/Creator:

Robson, Karen, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Miss America Pageant--History--Case studies.

Miss America Pageant.

History.

Beauty contestants.

Social movements.

Sexual harassment--Prevention.

United States.

Sexual harassment--Prevention--Case studies.

Sexual harassment.

Social movements--Case studies.

Beauty contestants--United States--History--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2019.

System Details:

text file

Summary:

The Miss America Organization is a non-profit organization best known for its annual pageant in which young women compete for the title of "Miss America." In the pageant, contestants have historically entered into a series of events, including a controversial swimsuit competition. Viewership of the pageant has been declining since 2013, and in 2017 the organization faced a scandal when misogynistic emails from the chief executive were leaked; this scandal coincided with the #MeToo movement, which is intended to expose and combat sexual harassment and assault in the workplace. In the face of the email scandal, declining viewership, and the #MeToo movement, the organization made significant changes to its leadership and to their annual pageant, rebranding the pageant as a competition and eliminating the swimsuit competition component. In this case, students are asked to analyze how the Miss America Organization can balance its history as a pageant with its stated goal of supporting female empowerment.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526488022

OCLC:

1089143018

Access Restriction:

Restricted for use by site license.