Honda Motor Company : communication and the Takata airbag crisis / Sonakshi Bahety, Briton Moffitt, Walter Pruchnik, James S. O'Rourke.

Format:

Book

Author/Creator:

Bahety, Sonakshi, author.

Moffitt, Briton, author.

Pruchnik, Walter, author.

O'Rourke, James S., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Honda Giken Kōgyō Kabushiki Kaisha.

Takata Corporation.

Automobile industry and trade.

Takata Corporation--Corrupt practices.

Air bag restraint systems--Defects.

Air bag restraint systems.

Corruption.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2018.

System Details:

text file

Summary:

Honda Motor Co., one of the world's largest automobile manufacturers, produces some of the most recognized passenger vehicles in the market. The brand, however, is implicated in the airbag supplier Takata Corporation's inflator scandal, threatening the lives of millions of drivers and affecting some of Honda's most popular nameplates. This case explores how a globally recognized brand mobilizes itself to react to the largest-scale recall in the history of the automotive industry.

Notes:

Originally Published InBahety, S., Moffit, B., Pruchnik, W., & O'Rourke, J. (2018). Honda Motor Company: Communication and the Takata airbag crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526488749

OCLC:

1089145121

Access Restriction:

Restricted for use by site license.