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Air pollution in Delhi and six blind men / Pravat Surya Kar.
- Format:
- Book
- Author/Creator:
- Kar, Pravat Surya, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE research methods. Cases.
- SAGE Knowledge. Cases
- SAGE research methods. Cases
- Language:
- English
- Subjects (All):
- Best management practices (Pollution prevention)--India--Dehli--Case studies.
- Best management practices (Pollution prevention).
- Air--Pollution--India--Dehli--Case studies.
- Air.
- Social marketing--India--Dehli--Case studies.
- Social marketing.
- Air--Pollution.
- India--Delhi.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- System Details:
- text file
- Summary:
- Circa 2018, the air in Delhi, India, was among the most polluted of all major cities worldwide. This case is about the challenges of managing the problems of air pollution in Delhi (APD). It narrates the challenges faced by Mr. Sumit Goyal, a management consultant, in designing a social marketing plan to fight APD. Accordingly, in this case, students will find multiple perspectives and data on causes and remedies of APD. They will learn about the nature of wicked problems and appreciate complexities of designing behavior change marketing projects.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526466761
- OCLC:
- 1089141923
- Access Restriction:
- Restricted for use by site license.
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