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An entrepreneur's brave attempt to go international / Yao Liu.
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View online- Format:
- Book
- Author/Creator:
- Liu, Yao, active 2019, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- New business enterprises--Case studies.
- New business enterprises.
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Operational risk--Case studies.
- Operational risk.
- International business enterprises--Case studies.
- International business enterprises.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- System Details:
- text file
- Summary:
- Going international or even global is the rosy destiny that many entrepreneurs strive for. Despite the high potential profitability of extending sales beyond a nation's borders, there is a high probability of failure if the effort is not managed properly. This case study examines some of the issues encountered by an entrepreneur when entering an overseas market. The analysis of this one case provides lessons that can be applied by other entrepreneurs to their own experiences. As a late entrant into the low-tech apparel industry, how can newcomer TNA survive locally and succeed internationally? This case describes the birth of the entrepreneurship, and analyzes the rationale of targeting an international market, the strategies that TNA used, and the problems that it encountered along the way.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526468963
- OCLC:
- 1089146472
- Access Restriction:
- Restricted for use by site license.
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