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Make-a-Ball my ball : how to improve the Wilson Custom Football Shop / Aparna Sundar, Helen Deval.
- Format:
- Book
- Author/Creator:
- Sundar, Aparna, author.
- Deval, Helen, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Sporting goods industry--United States--Case studies.
- Sporting goods industry.
- Wilson Sporting Goods Company.
- United States.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- System Details:
- text file
- Summary:
- In September 2015, the Wilson Sporting Goods Company introduced their newest product, the Wilson Custom Football, to their already expansive customized product offering. Through the online Custom Football Shop, consumers are able to customize their very own Wilson football with templates, decals, or engravings to make it their very own. But Wilson is facing some unexpected challenges and the Custom Football Shop is falling short of its anticipated success. Students will need to reconsider the Wilson strategy and decide how to move forward with the Wilson custom product offering.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526475350
- OCLC:
- 1089142656
- Access Restriction:
- Restricted for use by site license.
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