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Malaysia Airlines : learning from the MH370 event / Vimala Venugopal.
- Format:
- Book
- Author/Creator:
- Venugopal, Vimala, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Malaysia Airlines.
- Aeronautics, Commercial--Malaysia--Case studies.
- Aeronautics, Commercial.
- Airlines--Malaysia--Case studies.
- Airlines.
- Malaysia.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- System Details:
- text file
- Summary:
- Malaysia Airlines Berhad faced two downed airplanes in 2014, leading to the loss of hundreds of lives. In the midst of this, the company is losing heavily (both financially and non-financially) as consumers no longer trust the level of security provided by the airline. Due to these losses, investors are discouraged and the company must lay off numerous staff. Malaysia Airlines Berhad is in the midst of bankruptcy, and the company must now find a solution to revive its business.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526468277
- OCLC:
- 1089145652
- Access Restriction:
- Restricted for use by site license.
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