The Lewis Group and the Esprit franchise in New Zealand / John J. Lawrence, Michael McCollough.

Format:

Book

Author/Creator:

Lawrence, John J., author.

McCollough, Michael, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Esprit (Firm)--Case studies.

Esprit (Firm).

Comestics industry--New Zealand--Case studies.

Comestics industry.

Export marketing--Management--Case studies.

Export marketing.

Export marketing--Management.

International business enterprises--Management--Case studies.

International business enterprises.

International business enterprises--Management.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : NeilsonJournals Publishing, 2007.

System Details:

text file

Summary:

This case describes the situation faced by the Lewis Group, a family owned New Zealand business, upon notification that their international franchise agreement with Esprit Holdings would not be renewed. Esprit Holdings was taking back the rights to the Esprit franchise in order to consolidate control of its brand and act in a more integrated manner worldwide. The options open to the Lewis group included finding another international franchise, creating a new brand to operate under, or going out of business. The evolution of Esprit Holdings' international market entry strategies is presented so that students can understand international franchising issues from both the franchisor's and franchisee's perspectives. The case is intended for use in international marketing or international business courses and was developed to teach international market entry strategy with a particular emphasis on international franchising. Additional issues covered by the case included international brand management, entrepreneurship, and corporate ethics.

Notes:

Originally Published InLawrence, J. J., & McCollough, M. (2007). The Lewis Group and the Esprit franchise in New Zealand. Journal of International Business Education, 3(1), 13-22. JIBE3-0CS2.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526461315

OCLC:

1089145081

Access Restriction:

Restricted for use by site license.