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Goldmyk - born global (A) / Xinhua Wittmann, Hu Xiaoxuan, Kata Isenring-Szabo?
- Format:
- Book
- Author/Creator:
- Wittmann, Xinhua, author.
- Xiaoxuan, Hu, author.
- Isenring-Szabo?, Kata, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Costs, Industrial--China.
- Costs, Industrial.
- China--Commerce--United States.
- China.
- Commerce.
- United States.
- United States--Commerce--China.
- Environmental policy--China.
- Environmental policy.
- China--Commerce.
- Goldmyk.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : University of Zurich, 2017.
- System Details:
- text file
- Summary:
- The case centers on Ma Shuhua the CEO of Goldmyk headwear, a Chinese manufacture in Qingdao, north east China. As production costs rise in China due to greater environmental regulation and the increasing cost of land as well as a possible trade war between the U.S.A and china. Ma Shuhua must consider if he should relocate his business to a country with cheaper production costs or focus on domestic markets rather than exporting goods to Europe and China.
- Notes:
- Originally Published InWittmann, X., Xiaoxuan, H., & Isenring-Szabo?, K. (2017). Goldmyk -- Born global (A). S2CSC 008-17-03. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526491459
- OCLC:
- 1089143695
- Access Restriction:
- Restricted for use by site license.
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