Innovation, co-creation, and design thinking : how Salesforce's Ignite team accelerates enterprise digital transformation / Sara L. Beckman, Elizabeth Whalen.

Format:

Book

Author/Creator:

Beckman, Sara Lynn, author.

Whalen, Elizabeth, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Salesforce.

Cloud computing--Data processing--Case studies.

Cloud computing.

Web services--Case studies.

Web services.

Computer software industry--United States--Case studies.

Computer software industry.

United States.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018.

System Details:

text file

Summary:

This case follows the evolution of the Ignite team at Salesforce, the cloud computing Customer Relationship Management (CRM) company. Launched in 1999 to serve enterprise customers with a Software as a Service (SaaS) application, Salesforce today is one of the most highly valued cloud computing companies with a market capitalization of over $90B. Its core offerings surround its CRM service and include the Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, and Analytics Cloud. The story follows the process and evolution of the ignite team formed to penetrate further into the large-scale enterprise market.

Notes:

Originally Published InBeckman, S., & Whalen, E. (2018). Innovation, co-creation, and design thinking: How Salesforce's Ignite team accelerates enterprise digital transformation. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526491275

OCLC:

1089145973

Access Restriction:

Restricted for use by site license.