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KBC Mobile Banking / Bjorn Cumps, Stijn Viaene.

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SAGE Business Cases 2019 Annual Collection Available online

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Format:
Book
Author/Creator:
Cumps, Bjorn, author.
Viaene, Stijn, author.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Language:
English
Subjects (All):
KBC Bank--Case studies.
KBC Bank.
Financial services industry--Case studies.
Financial services industry.
Banks and banking, Mobile--Case studies.
Banks and banking, Mobile.
Internet banking--Case studies.
Internet banking.
Mobile commerce--Case studies.
Mobile commerce.
Genre:
Case studies.
Physical Description:
1 online resource : illustrations.
Place of Publication:
London : Palgrave MacMillan UK, 2015.
System Details:
text file
Summary:
When KBC Bank introduced their mobile banking application in 2011 they delivered much more than a piece of software. Mobile banking was a way to focus on their customers and rebuild trust. Yet, this case is not so much about what they delivered but how they delivered it. Agile development brought along both challenges and opportunities for KBC. The case explores how agile compares to traditional ways of ICT development. Can banks, given the new digital challenges, really build their future ICT portfolios on agile development?
Notes:
Originally Published InCumps, B., & Viaene, S. (2015). KBC mobile banking. Journal of Information Technology Teaching Cases, 5, 35-44.
No ILL or scholarly sharing allowed.
Description based on XML content.
ISBN:
9781526476760
OCLC:
1089143619
Access Restriction:
Restricted for use by site license.

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