Sustainability through open innovation : Carlsberg and the Green Fiber Bottle / Henry Chesbrough, Marcel Bogers, Robert Strand, Elizabeth Whalen.

Format:

Book

Author/Creator:

Chesbrough, Henry, author.

Bogers, Marcel, author.

Strand, Robert, author.

Whalen, Elizabeth, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Technological innovations--Management--Case studies.

Technological innovations.

Technological innovations--Management.

Small business--Case studies.

Small business.

Strategic planning--Case studies.

Strategic planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018.

System Details:

text file

Summary:

The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium sized enterprise (SME), and a Danish university. Sustainability was the primary motivator for the project, and open innovation was the primary development method. The case has a dual focus. First, it demonstrates how a company can successfully innovate by leveraging the concept of open innovation. Second, it shows how sustainability--and relatedly, the idea of purpose--can be a powerful motivator to drive open innovation efforts.

Notes:

Originally Published InChesbrough, H., Bogers, M., & Whalen, E. (2018). Sustainability through open innovation: Carlsberg and the Green Fiber Bottle. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526491268

OCLC:

1089146445

Access Restriction:

Restricted for use by site license.