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The Hewlett-Packard and Compaq merger : a case study in business communication / Kristen Bell DeTienne, Charlotte L. Hoopes.
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- Book
- Author/Creator:
- DeTienne, Kristen Bell, author.
- Hoopes, Charlotte L., author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Hewlett-Packard Company--Case studies.
- Hewlett-Packard Company.
- Compaq Computer Corporation--Case studies.
- Compaq Computer Corporation.
- Computer industry--United States--History.
- Computer industry.
- High technology industries.
- United States.
- History.
- Consolidation and merger of corporations--United States--Case studies.
- Consolidation and merger of corporations.
- High technology industries--United States--Case studies.
- Corporate culture--Case studies.
- Corporate culture.
- Computer industry--United States--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : NeilsonJournals Publishing, 2009.
- System Details:
- text file
- Summary:
- This case examines the business communication issues surrounding the Hewlett-Packard and Compaq merger. The article focuses on the way in which HP communicated with key groups throughout the merger. On September 5, 2001, Hewlett-Packard announced its agreement to buy Compaq in an all-stock transaction valued at $25 billion. Considering the deal's size and the poor history of tech mergers, the deal was, from the start, a long shot. Spearheaded by HP chairman and CEO Carly Fiorina, the largest deal in tech sector history was initially met with skepticism by many investors and employees of the two companies. However, the deal's greatest opposition came when heirs of HP's founders joined forces in their opposition of the merger. Their disapproval of the deal threatened the actual purchase from even taking place, in addition to threatening the success and future of Fiorina herself.
- Notes:
- Originally Published InDeTienne, K. B., & Hoopes, C. L. (2009). The Hewlett-Packard and Compaq merger: A case study in business communication. Journal of Organizational Behavior Education, 2(1), 27-46. JOBE2-0CS2.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526461957
- OCLC:
- 1089143417
- Access Restriction:
- Restricted for use by site license.
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