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A bittersweet Swiss venture into China : Suteria's chocolate mission / Kata Isenring-Szabo?, Xinhua Wittmann.
- Format:
- Book
- Author/Creator:
- Isenring-Szabo?, Kata, author.
- Wittmann, Xinhua, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Chocolate industry--China--Harbin--Management--Case studies.
- Chocolate industry.
- Confectionery--China--Harbin--Case studies.
- Confectionery.
- Confectionery--Switzerland--Case studies.
- Suteria--Management.
- Suteria.
- Management.
- Switzerland.
- China--Harbin.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : University of Zurich, 2017.
- System Details:
- text file
- Summary:
- The case centres on a Swiss chocolate and confectionary manufacturer, Suteria's decision to enter the Chinese market in the city of Harbin in Heilongjiang province. However after two years Suteria is still struggling to meet sales targets at its Chinese retail point and the CEO must decide if Suteria should pull out of China or not.
- Notes:
- Originally Published InIsenring-Szabo?, K., & Wittmann, X. (2017). A bittersweet Swiss venture into China: Suteria's chocolate mission. S2CSC 010-17-05. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526491510
- OCLC:
- 1089146824
- Access Restriction:
- Restricted for use by site license.
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