"Real situation" : the mainstream marketing of Bob Marley / Mike Alleyne.

Format:

Book

Author/Creator:

Alleyne, Mike (Michael Randolph), author.

Series:

SAGE Knowledge. Cases.

SAGE research methods. Cases.

SAGE Knowledge. Cases

SAGE research methods. Cases

Language:

English

Subjects (All):

Marley, Bob.

Reggae music--Marketing.

Reggae music.

Reggae music--Political aspects.

Reggae music--Social aspects.

Marley, Bob--Influence.

Marley, Bob--Public opinion.

Marley, Bob--In mass media.

Public opinion.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2019.

System Details:

text file

Summary:

Reggae artist Bob Marley recorded globally popular songs representing the masses exploited by capitalism and colonialism, particularly in smaller developing nations. His success in projecting explicitly anti-establishment political and spiritual messages towards mainstream pop audiences while also receiving critical acclaim made him a postcolonial icon. However, the complex equilibrium between art and commerce that Marley sought to achieve during his lifetime has been the subject of critical scrutiny since his death in 1981. Following his demise, the marketing of the artist coincident with his increasing economic value appears to have made him a commercial brand rather than a progressive vehicle for ideologies of cultural and political liberation. This case considers the meanings and marketing of Bob Marley, and whether the substance of his creative legacy has been "sold out" in favor of commercial goals, becoming diluted in the process and alienating audiences.

Notes:

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526474605

OCLC:

1089148840

Access Restriction:

Restricted for use by site license.