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Bongalong : marketing cannabis products in a stigmatized environment / Travis E. Scadron, Thomas Koelble.
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- Book
- Author/Creator:
- Scadron, Travis E., author.
- Koelble, Thomas A., 1957- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Marijuana industry--South Africa--Marketing--Case studies.
- Marijuana industry.
- Marijuana industry--Economic aspects--South Africa--Case studies.
- Marijuana industry--Political aspects--South Africa--Case studies.
- Marijuana industry--Social aspects--South Africa--Case studies.
- Cannabis--South Africa--Public opinion.
- Cannabis.
- Stigma (Social psychology)--South Africa.
- Stigma (Social psychology).
- Bongalong--Management.
- Bongalong.
- Marijuana industry--Law and legislation--South Africa.
- Public opinion.
- Marijuana industry--Social aspects.
- Marketing.
- South Africa.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Graduate School of Business, University of Cape Town, 2018.
- System Details:
- text file
- Summary:
- Bongalong is a small company operating in an industry that is emerging worldwide and is poised to grow exponentially in South Africa with the emergence of new cannabis policy. However, there are barriers in the market which they need to address. The case demonstrates the challenges of operating in an emerging industry as well as the characteristics that are necessary to succeed in such a space. More importantly, the case points to the role of economic, political, and social context and the role each of them plays in analysing how to best operate in an industry that is not fully formed. The case looks at operating in stigmatised industries and explores the social factors that create stigma.
- Notes:
- Originally Published InScadron, T. E., & Koelble, T. (2018). Bongalong: Marketing cannabis products in a stigmatized environment. GSB: 2018-5. Cape Town, South Africa: Graduate School of Business, University of Cape Town.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526473202
- OCLC:
- 1089143204
- Access Restriction:
- Restricted for use by site license.
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