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AntennaGate : Apple's loss of signal (A) / Jonathan Retartha, Brian Riordan, Joseph Tingey, Kevin Vega, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Retartha, Jonathan, author.
- Riordan, Brian, author.
- Tingey, Joseph, author.
- Vega, Kevin, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Apple Computer, Inc.
- Consumer Reports (Firm).
- Smartphones--Marketing.
- Smartphones.
- Smartphones--Public relations.
- iPhone (Smartphone).
- Marketing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- After the successful 2010 launch of Apples iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs. Apples initial response was to deny it had a hardware issue. Soon after, Consumer Reports released a review that labeled the device "Not Recommended". How can Apple address the problem while being forced to backtrack on several communications missteps?
- Notes:
- Originally published: Retartha, J., Riordan, B., Tingey, J., Vega, K., & ORourke, J. S. (2010). AntennaGate: Apples loss of signal (A). 10-08 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526404169
- OCLC:
- 1017726040
- Access Restriction:
- Restricted for use by site license.
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