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Spanx, Inc. : accusations of product risk / Jennifer Buddig, Jennifer Knapp, Stacey Meader, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Buddig, Jennifer, author.
- Knapp, Jennifer, author.
- Meader, Stacey, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Corporate image.
- Clothing trade--Public relations.
- Clothing trade.
- Customer relations.
- Spanx, Inc.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- On January 20, 2014 The Huffington Post published an article about research into possible health risks associated with Spanx, the market leading shapewear company. A few weeks later, the company made an announcement that the CEO was stepping down amidst rumors of a potential Initial Public Offering (IPO). Spanx must decide how to respond to mounting media attention.
- Notes:
- Originally published in Buddig, J., Knapp, J., Meader, S., & ORourke, J. S. (2014). Spanx, Inc.: Accusations of product risk. 14-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526403155
- OCLC:
- 1017711604
- Access Restriction:
- Restricted for use by site license.
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