2 options
Royal reels : enhancing the customer experience for slot machines and beyond / Kent Grayson & Elliot Freeman.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Grayson, Kent, author.
- Freeman, Elliot, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Marketing research--Case studies.
- Marketing research.
- Product management.
- Product management--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- CEO Richard Gedman has suddenly found himself running two separate but potentially related businesses: the slot manufacturing and marketing business that he has been running for years, and a new online and mobile gaming business that has grown incredibly fast over the past couple of years. To sustain success in both businesses, it seems clear that each one will require significant R&D investments. Should he invest in only one or both?
- Notes:
- Originally Published in: Grayson, K., & Freeman, E. (2013). Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond. 5-312-507. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on May 4, 2016).
- ISBN:
- 9781473975347
- OCLC:
- 1017712170
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.