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The Domino's boogergate incident / William Rick Crandall, John A. Parnell & John E. Spillan.
- Format:
- Book
- Author/Creator:
- Crandall, William, 1956- author.
- Parnell, John A. (John Alan), 1964- author.
- Spillan, John E., author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Domino's Pizza (Firm).
- Public relations--Case studies.
- Public relations.
- Fast food restaurants.
- Crisis management.
- Crisis management--Case studies.
- Fast food restaurants--Public relations--Case studies.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis.
- Notes:
- Originally Published in: Crandall, W. R., Parnell, J. A., & Spillan, J. E. (2013). The Domino's Boogergate Incident. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 195-197). Los Angeles: ISBN: 9781412991681.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 28, 2016).
- ISBN:
- 9781506323886
- OCLC:
- 1017723798
- Access Restriction:
- Restricted for use by site license.
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