Identity in Twitter's hashtag culture : a sport-media-consumption case study / Lauren Reichart Smith, Kenny D. Smith.

Format:

Book

Author/Creator:

Smith, Lauren Reichart, 1977- author.

Smith, Kenny D., author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Social media.

Twitter (Firm).

College World Series (Baseball).

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2012.

System Details:

text file

Summary:

This case study, using social-identity theory as a framework, examines how sport consumers and producers used different identifiers to engage in conversation during the final games of the 2012 College World Series of baseball. Five major hashtags were noted for each baseball team as primary identifiers; users fit in 3 main groups and subgroups. The analysis of tweets revealed 5 major themes around which the conversations primarily revolved. The study has implications for social-identity theory and team identification, as well as broader implications for audience fragmentation and notions of the community of sport.

Notes:

Originally published in Reichart Smith, L., & Smith, K. D. (2012). Identity in Twitter's hashtag culture: A sport-media-consumption case study. International Journal of Sport Communication, 5(4), 539-557. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526437570

OCLC:

1023542059

Access Restriction:

Restricted for use by site license.