Engro Chemical Pakistan Limited : restructuring the marketing division / Anwar Khurshid & Muddaasir Shafique Chaudary.

Format:

Book

Author/Creator:

Anwar, Khurshid, author.

Shafique, Muddaasir, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Personnel management--Case studies.

Personnel management.

Organizational change--Case studies.

Organizational change.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

This case describes the restructuring initiative undertaken to change the forty-year-old structure of the marketing division into a more flexible and rewarding set-up. Towards the beginning of 2008, Khalid Mir, General Manager, Marketing, at Engro Chemical, realized that significant changes were needed in order to address the major issues the company was facing in terms of employee turnover, poor inventory control, low market development and sub-optimal merchandizing efforts in its original marketing structure. In March 2008, Engro Chemical Pakistan Limited (ECPL) undertook the restructuring of its marketing division. As Mir progressed through the planning and implementation of the new structure and related changes, he came across several challenges and issues emanating from this change effort.

Notes:

Originally Published in: Khurshid, A., & Chaudary, M. S. (2010). Engro Chemical Pakistan Limited - Restructuring the Marketing Division. Asian Journal of Management Cases, 7(2), 135-155. DOI: 10.1177/097282011000700204.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9789351508281

OCLC:

1017718782

Access Restriction:

Restricted for use by site license.