Dr. Narendran's dilemma / Vijaya Sherry Chand.

Format:

Book

Author/Creator:

Chand, P. G. Vijaya Sherry, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Indian Medicine College.

Decision making.

Health services administration.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2011.

System Details:

text file

Summary:

Dr. Narendran, director, Indian Medicine College (IMC), has been requested by the head of the college's Pharmacology Department to secure intellectual property protection for, and commercialize, a Siddha formulation that he had developed for coronary atherosclerosis. This is the first time such a request has been made at IMC, and the director has to consider how it fits into the educational and research mandate of the institution. He also has a brief market study of the formulation's potential.The case will enable participants to identify the components of a decision making framework, namely Situation Analysis, Problem Definition/Objective, Option Generation, Criteria for Evaluation, Evaluation of Options and Recommendation (with Action Plan).

Notes:

Originally published in Chand, V. S. (2011). Dr. Narendran's Dilemma. RJMC0017. Indian Institute of Management, Ahmedabad.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526441454

OCLC:

1023533423

Access Restriction:

Restricted for use by site license.