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Revisiting image-restoration strategies : an integrated case study of three athlete sex scandals in sports news / Juan Meng, Po-Lin Pan.
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- Book
- Author/Creator:
- Meng, Juan, active 2013, author.
- Pan, Po-Lin, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Professional athletes--Public opinion.
- Professional athletes.
- Sex scandals.
- Benoit, William L.
- Woods, Tiger.
- Roethlisberger, Ben, 1982-.
- Roethlisberger, Ben.
- Bryant, Kobe, 1978-2020.
- Bryant, Kobe.
- National Football League.
- National Basketball Association.
- New York Times Company.
- USA Today (Firm).
- Washington Post Company.
- Public opinion.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Human Kinetics, Inc., 2013.
- System Details:
- text file
- Summary:
- A limited number of studies have examined the effectiveness of apology techniques in image restoration of athletes involved in sex scandals. This case study used Benoit's (1995) image-restoration strategies to examine the apology techniques 3 athletes used to negotiate their sex scandals and attempted to encourage further discussion of these techniques. Three athletes' sex scandals were comparatively analyzed, including those of golfer Tiger Woods, National Football League quarterback Ben Roethlisberger, and the National Basketball Association's Kobe Bryant. This case study integrated the apology statements made by each athlete and examined sports-news coverage of the scandals from The New York Times, USA Today, and The Washington Post. This case study offers important insights on how these athletes restored their images and handled the crises surrounded their sex scandals.
- Notes:
- Originally published in Meng, J., & Pan, P. (2013). Revisiting image-restoration strategies: An integrated case study of three athlete sex scandals in sports news. International Journal of Sport Communication, 6(1), 87-100. DOI:.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526437587
- OCLC:
- 1023547061
- Access Restriction:
- Restricted for use by site license.
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