Increasing baseball revenue from the female market / Mark Dodds [and four others].

Format:

Book

Author/Creator:

Dodds, Mark, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Baseball--Management.

Baseball.

Sports--Economic aspects.

Sports.

Monroe, Claire.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2015.

System Details:

text file

Summary:

Claire Monroe was challenged to increase a minor league baseball team's revenue and was in charge of developing a marketing plan to target female baseball fans. This would be a new target market for the team. The increasing female fan base can create revenue for baseball franchises through ticket, merchandise, and concession sales, as well as connecting with sponsors who specifically target female customers. Although there are many gender similarities in regards to fan avidity, there are important differences between the sexes in terms of motivation, media, and merchandise needs. Claire must research the target audience, analyze marketing research data, and make recommendations to increase female attendance to have those women spend more money on baseball-related items.

Notes:

Originally published in Dodds, M., DeGaris, L., Morse, A. L., Velez-Colon, L., & Perricone, D. (2015). Increasing baseball revenue from the female market. Case Studies in Sport Management, 4(1), 85-91. DOI:.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526433268

OCLC:

1023548895

Access Restriction:

Restricted for use by site license.