Rewarding consumers for recycling packaging : Kimberly-Clark seeks shared value / Sara L. Beckman, Stefanie Robinson, Seren Pendleton-Knoll.

Format:

• Book

Author/Creator:

• Beckman, Sara Lynn, author.
• Robinson, Stefanie, author.
• Pendleton-Knoll, Seren, author.

Series:

• SAGE Knowledge. Cases.
• SAGE Knowledge. Cases

Language:

English

Subjects (All):

• Customer relations--Management.
• Kimberly-Clark Corporation.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2017.

System Details:

text file

Summary:

This case describes how Kimberly-Clark is working to encourage consumer recycling of flexible plastic film packaging, which is wrapped around many of its products, including paper towels, toilet paper, and more. An infrastructure already exists for consumers to return this film to retail stores for recycling, but estimated return rates remain low. Furthermore, Kimberly-Clark is not directly involved in the recycling transaction; retail stores collect the packaging and sell it to recycling companies. Kimberly-Clark is considering developing a consumer rewards program to incentivize store return of the packaging. Funding such a program will likely require Kimberly-Clark to identify new sources of value throughout the film-packaging lifecycle.

Notes:

• Originally published in Beckman, S. L., Robinson, S., & Pendleton-Knoll, S. (2017). Rewarding consumers for recycling packaging: Kimberly-Clark seeks shared value. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
• Includes bibliographical references and index.
• No ILL or scholarly sharing allowed.
• Description based on XML content.

ISBN:

9781526430779

OCLC:

1023543072

Access Restriction:

Restricted for use by site license.