Taco Bell Corporation : where's the beef? / Christopher Roper, David Samikkanu, James S. O'Rourke.

Format:

Book

Author/Creator:

Roper, Christopher, author.

Samikkanu, David, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Taco Bell (Firm).

Fast food restaurants--Public relations.

Fast food restaurants.

Corporate image.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Taco Bell was served with a lawsuit on January 19, 2011, alleging the restaurant chains taco mixture did not contain enough beef to meet USDA requirements to be called "ground beef." The companys initial reaction was to include full-page newspaper ads in local and national newspapers headlined, "Thank you for suing us." However, this is just the beginning of Taco Bell's efforts to communicate the truth and repair its damaged reputation.

Notes:

Originally published in Roper, C., Samikkanu, D., & ORourke, J. S. (2011). Taco Bell Corporation: Wheres the beef? 11-02. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526404022

OCLC:

1017726425

Access Restriction:

Restricted for use by site license.