2 options
The founders are the promotion / Ian Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- There are occasions where the founders of an entrepreneurial firm are themselves a means of the firm's promotional strategy. Ben Cohen and Jerry Greenfield, of the eponymous Ben & Jerry's ice cream, are two such founders.
- Notes:
- Originally Published in: Chaston, I. (2010). The Founders are the Promotion. In Entrepreneurial management in small firms (pp. 146-147). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473939028
- OCLC:
- 1017732136
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.