Aromababy : Australia's first organic baby skincare range / Breda McCarthy.

Format:

Book

Author/Creator:

McCarthy, Breda, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Organic living--Marketing--Case studies.

Organic living.

Infants' supplies--Marketing--Case studies.

Infants' supplies.

Infants' supplies--Marketing.

Marketing.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Aromababy was the first organic baby skincare range launched in Australia. While the overall skincare market is a mature one, organic and natural products represent a rapidly growing niche. According to Euromonitor (2012), certified organic is witnessing rising interest across many sectors, but the largest consumer following, after food and drink, is in cosmetics and personal care. Consumer consciousness of the environmental and health effects of personal care products has grown steadily over several decades. The Body Shop helped create the market for natural products and today it is a mainstream sector, with leading retailers and department stores taking advantage of the demand for natural and organic products.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 22, 2016).

ISBN:

9781473937512

OCLC:

1017726982

Access Restriction:

Restricted for use by site license.