2 options
Keurig : from David to Goliath : the challenge of gaining and maintaining marketplace leadership / Eric T. Anderson & Elizabeth Anderson.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Anderson, Eric T., author.
- Anderson, Elizabeth, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Marketing--Management--Case studies.
- Marketing.
- Marketing--Management.
- Corporations--Growth.
- Competition--Case studies.
- Competition.
- Strategic planning--Case studies.
- Strategic planning.
- Green Mountain Coffee Roasters, Inc.
- Corporations--Growth--Case studies.
- Corporations.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- From 2002 to 2011, coffee-machine manufacturer Keurig had grown from a privately held company with just over $20 million in revenues to become a wholly owned subsidiary of Green Mountain Coffee Roasters, a publicly traded company with net revenues of $1.36 billion. This case examines the rapid rise of Keurig.
- Notes:
- Originally Published in: Anderson, E. T., & Anderson, E. (2012). Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership. 5-411-751. Evanston, IL: Kellogg School of Management, Northwestern University.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 28, 2016).
- ISBN:
- 9781473970083
- OCLC:
- 1017714268
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.