2 options
Market, what market? / Ian Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, Ian, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Friends Reunited (Great Britain).
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- There are instances where it is challenging, or even impossible, to determine the market need for an entirely new product or venture. As Friends Reunited proves in this case, sometimes launching the business is the only way to gauge the market's response.
- Notes:
- Originally Published in: Chaston, I. (2010). Market, What Market? In Entrepreneurial management in small firms (pp. 76-77). London: SAGE Publications Ltd. ISBN: 9781848600256.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 26, 2016).
- ISBN:
- 9781473938762
- OCLC:
- 1017712294
- Access Restriction:
- Restricted for use by site license.
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