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Starbucks Corporation : can customers breastfeed in a coffee shop? / Jenny E. Bailey, Shannon J. Rainer, Cameron A. McHale, James S. O'Rourke.
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- Book
- Author/Creator:
- Bailey, Jenny E., author.
- Rainer, Shannon J., author.
- McHale, Cameron A., author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Starbucks Coffee Company.
- Coffee industry.
- Breastfeeding--Law and legislation.
- Breastfeeding.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- A customer complaint prompts an increasingly powerful special interest group to target Starbucks as its next corporate victim. Led by Lorig Charkoudian, a "nurse-in" staged outside of a Maryland Starbucks forces the company to address the complex issue of public breastfeeding. Varying constituent views and changing state legislation regarding breastfeeding complicates the situation even further. As a corporation that prides itself on diversity, Starbucks must decide how to satisfy its most profitable customer segments without discriminating against others or violating the law.
- Notes:
- Originally published: Bailey, J. E., Rainer, S. J., McHale, C. A., & ORourke, J. S. (2005). Starbucks Corporation: Can customers breastfeed in a coffee shop? 05-02. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526406408
- OCLC:
- 1017725685
- Access Restriction:
- Restricted for use by site license.
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