The race to produce the world's cleanest car : company strategies / Robert Letovsky.

Format:

Book

Author/Creator:

Letovsky, Robert, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Business planning--Case studies.

Business planning.

Automobile industry and trade--United States--Management--Case studies.

Automobile industry and trade.

Industrial efficiency--Case studies.

Industrial efficiency.

Management.

United States.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The spring of 2000 presented the Big 3 U.S. automakers - General Motors, Ford and Daimler-Chrysler - with a curious situation: On the one hand, they were clearly behind their Japanese competitors in introducing high-efficiency, low-emission vehicles into the American marketplace on a large scale. This lag was all the more disappointing as the United States government had backed a cooperative effort between the Big 3 to develop such vehicles for several years, and had invested several hundred million dollars in the initiative, apparently to no avail. This text examines the situation.

Notes:

Originally Published in: Letovsky, R. (2002). The Race to Produce the World's Cleanest Car: Company Strategies. Case 251. Washington, DC: Georgetown Institute for the Study of Diplomacy.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on April 28, 2016).

ISBN:

9781473968769

OCLC:

1017732508

Access Restriction:

Restricted for use by site license.