2 options
Innovation failure : losing sight of the big picture / Anna Fortoul Obermo?ller.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Obermo?ller, Anna Fortoul, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Technological innovations.
- Electric vehicles.
- PSA Peugeot Citroe?ns.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- The case of PSA Peugeot Citroe?ns electric passenger car is an example of an innovation perceived as a failure because of its disappointing sales volume. Yet, by limiting our assessment of the electric passenger car to a short-term perspective, we may miss out on an essential part of its value. As part of a wider innovation process, the electric passenger car project is a significant step for PSA in its expertise regarding electric vehicles.
- Notes:
- Originally published in Fortoul Obermo?ller, A. (2013). Innovation failure: Losing sight of the big picture. The International Journal of Entrepreneurship and Innovation, 14(4), 301306. DOI:.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473995826
- OCLC:
- 1017729768
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.