Cape Herb & Spice Company : choosing a growth strategy / Peta Krost Maunder.

Format:

Book

Author/Creator:

Maunder, Peta Krost, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

Irene Ivy-Schuurmans and Dale Kneen started the Cape Herb and Spice Company in 1992, selling their wares from a modest barrow at the Cape Town Waterfront. They were housemates with full-time jobs, but both were passionate about cooking "wacky, creative and unusual" gourmet food with interesting herbs and spices that weren't commercially available. "It was while hunting for a specific herb for a specific dish we wanted to make that we stumbled onto this idea for a business," recalls Kneen. "We thought it was unlikely we were the only foodies out there who wanted the perfect herb or spice, or combination of them, to make the perfect dish".

Notes:

Originally Published in: Krost Maunder, P. (2008). Cape Herb & Spice Company: Choosing a Growth Strategy. WBS-2008-9. Johannesburg: The Case Centre, Wits Business School.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 5, 2016).

ISBN:

9781473958418

OCLC:

1017715749

Access Restriction:

Restricted for use by site license.