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SpiceJet big sale offer : adding spice to air travel / Abhishek.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Abhishek, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- SpiceJet.
- Private flying--India--Case studies.
- Private flying.
- Aeronautics, Commercial--India--Case studies.
- Aeronautics, Commercial.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case traces the history of promotions conducted by SpiceJet and examines the different aspects of promotion which become crucial while planning for promotions in service industry.
- Notes:
- Originally published: Abhishek. (2015). SpiceJet big sale offer: Adding spice to air travel. MAR0431. Ahmedabad: Indian Institute of Management, Ahmedabad.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781473993563
- OCLC:
- 1017712451
- Access Restriction:
- Restricted for use by site license.
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