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Pricing ArcelorMitall steel globally : the effects of currency changes / Daniel W. Baack, Eric G. Harris & Donald Baack.
SAGE knowledge Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Baack, Daniel W., author.
- Harris, Eric G., author.
- Baack, Donald, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- ArcelorMittal (Firm).
- Steel--Prices--Case studies.
- Steel.
- Foreign exchange rates--Case studies.
- Foreign exchange rates.
- Steel--Prices.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctuating costs.
- Notes:
- Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Pricing ArcelorMitall Steel Globally: The Effects of Currency Changes. In International marketing (pp. 335-336). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 27, 2016).
- ISBN:
- 9781506323244
- OCLC:
- 1017731573
- Access Restriction:
- Restricted for use by site license.
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