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Kodak : reacting to core market changes / Julie Hodges, Roger Gill.
- Format:
- Book
- Author/Creator:
- Hodges, Julie, author.
- Gill, Roger, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Eastman Kodak Company.
- Camera industry.
- Organizational change.
- Bankruptcy.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- Kodak has faced an unprecedented magnitude of change. The speed with which Kodaks core market for traditional silver halide roll-film has collapsed in recent decades is blistering. This case study offers some insights on why Kodak filed for Chapter 11 bankruptcy protection in January 2012.
- Notes:
- Originally published: Hodges, J., & Gill, R. (2015). Kodak [Supplemental material]. In Sustaining change in organizations. London, UK: SAGE Publications Ltd. ISBN: 9781446207789.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526405340
- OCLC:
- 1017724193
- Access Restriction:
- Restricted for use by site license.
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