Resistance to change at German Media AG : publishing companies in the digital age / Wasko Rothmann & Matthias Wenzel.

Format:

Book

Author/Creator:

Rothmann, Wasko, 1985- author.

Wenzel, Matthias, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Corporate turnarounds--Case studies.

Corporate turnarounds.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

The business model of German Media AG has traditionally relied on revenues from advertising markets to subsidize the newspaper business in the readership market. With the long-term slump in advertising markets that began in 2001 and hit the newspaper industry again in 2008, the company entered a severe crisis of drastically declining revenue streams. German Media AG has unsuccessfully responded to the crisis for more than 10 years by offering digital news, investing in new technologies, and acquiring innovative technology start-ups. To finally jump start a turnaround, Bohning, the vice president of the news department introduces paid digital news as a strategic alternative during a strategy meeting. However, he runs against a strong headwind; during the strategy meeting, most managers are skeptical about paid content.

Notes:

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473961678

OCLC:

1017732838

Access Restriction:

Restricted for use by site license.