DigiScents / Rashi Glazer.

Format:

Book

Author/Creator:

Glazer, Rashi, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

DigiScents.

New products.

Business planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

DigiScents made remarkable progress in the development of digital scent, which resulted in a number of inquiries about DigiScents technology. The decision now facing the company was how to best develop the market for digital scent, while maximizing DigiScents long-term revenues in the process. Digital scent was the ability to transmit scents over the Internet. The team had focused on generating interest in DigiScents scent device (dubbed the iSmell Personal Scent Synthesizer) and software, and toward that end had spent a considerable amount of time refining the software, hardware, and scent technology. DigiScents success in developing the iSmell digital scent technology attracted interest from a variety of companies: manufacturers of devices, content providers, computer game developers, e-commerce sites, and even non-computer-related businesses, such as department stores and a large automobile manufacturer. Encouraged by the interest in their iSmell digital scent technology from the business community, DigiScents now had to determine how to build consumer demand for their products. DigiScents had little to worry about in terms of direct competition; however, this lack of direct competition also was a clear indication of the infancy of the market. Even though the company had developed innovative technology, customer preferences for services, devices, and content were still largely undefined.

Notes:

Originally published in Glazer, R. (2007). DigiScent. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526409867

OCLC:

1017726141

Access Restriction:

Restricted for use by site license.